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Advertising and marketing tendencies for March 25, 2022: New Equilibrium lands Zach LaVine

Estimate of the week

“The luxurious customer is reactive to developments, so I think the physical and the digital will intertwine and there will be purchasing on each sides.” —Thomas Harvey, VP of structure at Perry Ellis Global, on how the metaverse will have an effect on high-conclusion style.

Quantities of the 7 days

37: Number of off-cost Backstage shops Macy’s will open in its section stores in the future a few months. The chain has created the inclusion of these price cut shop-in-stores, which selection in close proximity to 300, a critical part of its retail technique.

12.61: The normal range of merchandise placement in a film, according to a new examine from Sortlist, a organization that specializes in connecting clients to advertising and marketing expert services suppliers. The study identified that the 2001 film “Josie and the Pussycats” took the solution placement crown with 109 particular person brand name placements.

Get your ticket for the April 5 Advertisement Age Future: Retail party at AdAge.com/NextRetail.

On the shift

Foot Locker tapped Samantha Lomow as president of worldwide makes. She experienced been president of branded enjoyment at Hasbro Inc.

Tunda, an esports organization, employed Danny Lopez as director of promoting and information. He was the director of marketing and model for Guild Esports.

Sustainable Manufacturers, which consults on environmental brand tactics, appointed Samuel Monnie as VP of written content technique, a newly produced position. Monnie experienced been a promoting expert at Flock Associates.

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