Morehouse University today announced the appointment of Paula Resley as Chief Brand name Officer and Vice President of Strategic Communications, Internet marketing, and Admissions. She will direct model and messaging system as well as targeted recruitment and digital engagement. All through her vocation, Resley has led marketing and advertising and communications tactic throughout digital and non-electronic channels for a assortment of industries represented by Fortune 500 companies, publicly traded businesses, businesses as they went by way of the IPO method, and privately-owned businesses, as very well as non-revenue companies.
“Morehouse is entirely fully commited to leveraging know-how and qualified communications techniques to establish our brand, increase our effect, and satisfy our mission,” explained David A. Thomas, Ph.D., Morehouse College president. “Paula’s expertise and knowledge, significantly in digital engagement, will assist Morehouse continue to extend its worldwide visibility and amplify its important voice.”
Resley is a qualified promoting and communications govt leader who has developed built-in advertising and marketing procedures to converse a unified message throughout all channels, drive marketing contribution to profits, make manufacturer loyalty, and build industry leadership. Her history consists of brand management, electronic technique, marketing campaign execution, content generation, product sales enablement, inner and exterior situations and communications, general public relations, and crisis administration.
“I am honored to be a part of the management crew at Morehouse Faculty and thrilled to function together with this inspiring personnel, college, pupils and alumni,” said Resley. “The Morehouse Higher education mission of acquiring younger Babsence adult men to direct lives of leadership and company is a thing that I think in and criteria I aspire to uphold. With Morehouse College’s a long time-prolonged management position on social justice, I am motivated by exactly where we will get the College or university in the decades to appear.”
Resley has served as board president of Saved by God’s Grace, internet marketing board chair of the Technological innovation Affiliation of Ga (TAG) Electronic Overall health Society, and board member of Heaven on Earth Culture for Animals and has supplied her support in volunteer roles and/or ongoing fiscal support of Finest Close friends/NKLA, Atlanta Humane Society, ASPCA, World Extensive Fund for Mother nature, and Crossroads Hospice. She attained a Bachelor of Science in promotion from the College of Florida. She is an American Advertising and marketing Association Skilled Qualified Marketer in Electronic Marketing and acquired Licensed Digital Advertising and marketing Skilled credentials from the Electronic Marketing and advertising Institute and HubSpot marketing automation inbound marketing and advertising certification.
Resley will start off operate at Morehouse on Could 10.