The new campaign highlights what business specialists see as the brand’s strengths—its charm to family members, its leadership in hen and its selection of menu possibilities and sides that hold unique appeals to various buyers.
The location focuses on individuals dining at dwelling whose views interact in dialogue with the voice-in excess of of Colonel Sanders. A man lost in considered is about to chunk into a chicken sandwich. A Colonel Sanders voice-about asks, “Is that burger-joint hen?” That draws a half-hearted “yeah” from the gentleman, in advance of zooming to an thrilled woman in the same moment. “Is that Kentucky Fried Rooster?” the voice-in excess of suggests. “That’s finger-lickin’ very good.”
The spot then moves to families collected at their dinner tables. As they get pleasure from their food items, their views dialogue with the Colonel Sanders voice-around. “Sometimes I bribe my little ones with fries and mac and cheese,” the mother claims. “That’s finger-lickin’ superior,” the Colonel replies. “I like to gently squeeze the bun before I consider a chunk,” says a man with a hen sandwich in his hands. “Little weird,” the Colonel suggests, “but that’s finger-lickin’ good.” Yet another purchaser confesses an affinity for dunking chicken tenders in mashed potatoes. Last but not least, the advert returns to the initial person, who seems much more upbeat. “I obtained a new sandwich … yeah, that is finger-lickin’ very good.”