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WPP acquires influencer marketing agency Village Advertising and marketing to accelerate creator overall economy development

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22 Feb 2022

WPP right now announces the acquisition of Village Advertising and marketing in North The us, the business chief in influencer marketing and creator economy partnerships.

Founded in 2013 by Vickie Segar, Village Advertising and marketing has 150 workforce and was particularly developed with the vision of constructing brand names in a social media and cell 1st world. It was just one of the first artistic firms to entirely honour the one of a kind influence of creators and has led creative campaigns for some of the foremost customer models of the last decade, which include Equinox, Nike, Netflix, The Farmer’s Pet dog, Boll and Branch, Straightforward Co., Tommy John, SoulCycle, and several many others.

Village Advertising and marketing will be part of the Wunderman Thompson community to bolster its commitment to the creator economic system. Offered the ubiquity of social media, creators are between the most impressive voices of now. This acquisition will make it possible for Wunderman Thompson to give its clientele and brands a great deal deeper and much more direct access to the creator overall economy.

Mark Read through, CEO of WPP, claimed: “Influencers have an progressively important role in developing models. Village Marketing will convey remarkable encounter with some of the world’s main brands in employing influencer content material alongside performance marketing and advertising approaches to generate benefits for contemporary entrepreneurs. I’m delighted to welcome them to WPP.”

Mel Edwards, International CEO of Wunderman Thompson, mentioned: “Wunderman Thompson is a desired destination for brands who want to entry the ideal resourceful minds and the strongest knowledge in information and technologies. As Village Marketing and advertising joins the Wunderman Thompson spouse and children, we can make its full local community of creators more accessible and accessible to our consumers, who are among the the world’s biggest brands.”

Village Marketing has very long advocated for women’s representation and recognition of ladies in business, which includes in innovative organizations and in the influencer advertising space at massive. As an all-girls workforce, Village Marketing’s acquisition marks a historic moment for the advancement of the influencer marketplace and girls-led corporations all over the place.

Vickie Segar, Founder of Village Marketing, explained: “For a long time, the creator economy and influencer marketing and advertising have been wildly misunderstood and undervalued. We are now at a tipping issue where by this is transforming — and it’s transforming rapidly. This acquisition is a enormous prospect for us to leverage the know-how of a worldwide chief to each turbocharge our expense in the creator economic climate and combine influencer promoting into the broader advertising and marketing ecosystem. We can’t wait around to sign up for the Wunderman Thompson relatives to carry on to evolve the future of marketing and advertising and get the job done on inspiring manufacturers with entrepreneurial creators.”

The acquisition is part of WPP’s accelerated progress strategy and targeted M&A tactic to further fortify its core inventive capabilities in promoting, communications and layout, and follows the acquisition of Manufactured Thought in December 2021.

More info
Martina Suess, WPP
+1-917-456-5049
Martina.suess@wpp.com

About WPP
WPP is the imaginative transformation organization. We use the electricity of creativeness to build better futures for our individuals, planet, purchasers and communities. For a lot more information, take a look at www.wpp.com.

About Wunderman Thompson
At Wunderman Thompson we exist to encourage development for formidable manufacturers. Portion imaginative company, part consultancy and component engineering company, our gurus provide finish-to-end capabilities at a international scale to deliver inspiration throughout the total brand and customer expertise.

We are 20,000 solid in 90 marketplaces all-around the planet, where our persons carry together imaginative storytelling, assorted views, inclusive contemplating, and remarkably specialized vertical capabilities to drive expansion for our clients. We offer you deep know-how across the whole customer journey, which include communications, commerce, consultancy, CRM, CX, details, output and technological innovation.

Wunderman Thompson is a WPP agency (NYSE: WPP).
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